Vision & Principles

Direct Design Systems - Lesson 2

Matt Lambert

Welcome to the first lesson from my new course Direct Design Systems. In this video, I cover why your system needs a vision and design principles from the start. We look at a couple of examples out in the wild today, then cover how to write these branding assets for your own system. In addition, I cover how to set a Tone of Voice for your copy and put your Writing Guidelines in place.

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