Welcome to the first lesson from my new course Direct Design Systems. In this video, I cover why your system needs a vision and design principles from the start. We look at a couple of examples out in the wild today, then cover how to write these branding assets for your own system. In addition, I cover how to set a Tone of Voice for your copy and put your Writing Guidelines in place.
Enjoy this lesson for free! To pick up all the future lessons, you’ll need to subscribe to my Substack for $5/month. You can also pick up a yearly subscription for only $30.